An AI-first browser built around your tasks and desire to create. It takes action, interprets the web, manages your tabs and helps you move faster. All while maintaining privacy at the highest level. For Neon, Opera needed a global launch campaign including identity, website and live action films.

The launch of Opera Neon was built around a simple idea: Deconstruct. Reconstruct. A reflection of Opera’s ambition to rethink what a browser can be in an AI-first future. At the center of the campaign were the visual identity, a dedicated website, and a live-action hero film.

With a subtle wink, the film lets AI narrate the story itself, adding a self-aware layer that humanizes the technology while acknowledging the moment we are in. It sets the tone for Neon as intelligent, experimental, and slightly unexpected. The campaign was anchored by the website, reflecting the energy of the film into an interactive, browser-native experience where visitors could explore Opera’s vision for the future of browsing and sign up for early access. Together, the identity, film, and website formed a cohesive launch experience that positioned Opera Neon clearly within the emerging agentic browser space.