Shapes connects Hydro’s material expertise with design and inventor culture, reframing aluminium as an infinitely recyclable, endlessly adaptable medium for new ideas. We built an identity and digital platform around this potential for transformation: a restrained editorial system, fluid symbols inspired by molten aluminium, and moving image that invites exploration.

Hydro is one of the world’s leading aluminium and renewable energy companies, with more than 30,000 employees across 40 countries.