Boitano is an employee-owned consultancy firm with offices in Oslo, Stavanger and Ålesund. When tasked with creating their new visual identity, we were inspired by their unique way of operating and viewing the world. Utilising the kaleidoscope as a metaphor, we created a generative mark that puts every employee, client and collaborator at the core of their brand.
- Brand Strategy
- Visual Identity
- Web Design
- Prototyping
- Technology
- Shoplifter
- Audun Lønning Gjerdi
- Lasse Fløde
Giving everyone their own piece
In order for a generative element to have a meaningful impact in a brand identity, it is imperative that everyone in the organization can participate in its creation. We created a tool that allows every employee to generate their own piece of the visual identity, and by extension, a piece of the company.
The generator provides both static and animated outputs with customization options. It is embeddable as a React component, allowing for real-time interaction with the brand. It was built using React Three Fiber and OpenGL Shading Language.
