As a celebration of the natural nuances that occur in low intervention wines, we wrote an algorithm that created 6,000 unique variations of new label series for the MO: wines.

Delivery
  • Concept
  • Algorithmic design
Category
  • Food & Beverage
Typography
Store Norske Magi
Client
Martin Obenaus & Mousey Wine
Puring MO:Rot into a wine glass
MO:Rosé bottles and glasses on a staircase
All Martin Obenaus wine bottles and labels on a table
Generative wine label graphics
MO:Weiss, MO:Rot, MO:Petnat, MO:Orange, MO:Rosé stocked on a shelf
Marin Obenaus wine bottles in a box